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ADS

Know which Facebook and Instagram ad brought every lead

Click-to-WhatsApp ad tracking records the ad, ad set and campaign behind each chat that starts from a Facebook or Instagram ad, and sends that source with the lead to your CRM or Google Sheet.

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wa.upgrowsalesflow.com
Contacts · Lead source
Anjali Rajan+91 90000 12345 · first message today, 10:42
FieldValueSourceSent to
CampaignDiwali Leads 2026Facebook AdsSalesFlow, Sheets
Ad setKochi · 25–40Facebook AdsSalesFlow, Sheets
AdOffer video v2Facebook AdsSalesFlow, Sheets
Ad headlineDiwali offer. Book this week.WhatsAppSalesFlow, Sheets
Ad ID1202 5531 8840 0217WhatsAppSalesFlow, Sheets

Sample data. Names and numbers are made up.

What you can do

Click-to-WhatsApp ad tracking, in practice

Ad details on every chat

Leads from Click-to-WhatsApp ads always include the ad ID, headline and ad text that Meta sends with the first message.

Campaign and ad set names

Connect your Facebook ad account (read-only) to also get the campaign, ad set and ad names.

Source travels with the lead

The ad source is sent to Upgrow SalesFlow, Google Sheets or your webhook, so sales reports can show which ads brought buyers.

A separate flow for ad clicks

Start a different chat flow for people who came from an ad, for example to qualify them before your team calls.

How it works

Set it up in minutes

Who it's forBusinesses running Click-to-WhatsApp ads on Facebook or Instagram that want to judge ads by sales, not by the number of conversations started.
  1. Run a Click-to-WhatsApp ad

    Use the "Message" or WhatsApp destination in Meta Ads Manager with your connected number.

  2. Connect Facebook Ads (optional)

    Read-only access. We only read campaign, ad set and ad names. We never create or change ads.

  3. Compare ads by sales, not chats

    Mark leads as won in your CRM and see which ads actually brought paying customers.

FAQ

Click-to-WhatsApp ad tracking: questions

Does Meta Ads Manager not already show this?

Ads Manager shows how many conversations each ad started. It cannot tell you which of those people later paid. Upgrow Connect keeps the ad source on the lead, so your CRM can.

Will you change my ads?

No. The Facebook Ads connection is read-only. We only read campaign, ad set and ad names.

Do I need to connect my ad account?

No. Without it you still get the ad ID, headline and ad text on each chat. Connecting it adds the campaign and ad set names.

More features

Works together with

CHAT

Shared team inbox

Every chat from every number in one place, with each agent on their own login.

Learn more →AUTOMATE

Chat flows (chatbot builder)

Build chatbots with buttons, questions and hand-over, without code.

Learn more →AUTOMATE

Auto-replies

Welcome, away and keyword replies, so no chat waits till morning.

Learn more →MARKETING

Broadcasts

Send an approved template to a tag or CSV list, now or scheduled, and see who read it.

Learn more →WHATSAPP

Message templates & OTP

Create templates, submit them to Meta and send OTP codes with a copy button.

Learn more →CRM

Contacts & tags

Tags, notes, CSV import and export, and opt-in or opt-out for every contact.

Learn more →
Try it free

Try click-to-whatsapp ad tracking with your own chats.

7 days free, no card needed.

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